IIM-B eyes biz of films
BANGALORE: Students of one of the country’s premier Bschools will soon be rubbing shoulders with the likes of Bollywood superstars Ranbir Kapoor and Priyanka Chopra, Sandalwood star Upendra, directors Madhur Bhandarkar and Yogaraj Bhat.
The elective for understanding the business of moviemaking in the Indian Institute of Management-Bangalore (IIM-B ) is attracting more than the usual crowd this year.
Encouraged by last year’s response, IIM-B is organizing a general management programme in March for a motley group of cinema professionals who have opted to scale new frontiers in entertainment .
“We are overwhelmed by the response we got for our programme last year, following the shooting of Three Idiots starring Aamir Khan on our campus. We now plan to take it to greater heights by roping in some prominent film and television personalities from Sandalwood and Bollywood, and give our programme a new dimension,’’ said S Raghunath, professor of corporate strategy and policy at IIM-B. He said the entertainment industry’s focus has now shifted on understanding the business dynamics of making movies.
DEEPAK KUMAR
PGDM 2ND SEM
BANGALORE: Students of one of the country’s premier Bschools will soon be rubbing shoulders with the likes of Bollywood superstars Ranbir Kapoor and Priyanka Chopra, Sandalwood star Upendra, directors Madhur Bhandarkar and Yogaraj Bhat.
The elective for understanding the business of moviemaking in the Indian Institute of Management-Bangalore (IIM-B ) is attracting more than the usual crowd this year.
Encouraged by last year’s response, IIM-B is organizing a general management programme in March for a motley group of cinema professionals who have opted to scale new frontiers in entertainment .
“We are overwhelmed by the response we got for our programme last year, following the shooting of Three Idiots starring Aamir Khan on our campus. We now plan to take it to greater heights by roping in some prominent film and television personalities from Sandalwood and Bollywood, and give our programme a new dimension,’’ said S Raghunath, professor of corporate strategy and policy at IIM-B. He said the entertainment industry’s focus has now shifted on understanding the business dynamics of making movies.
DEEPAK KUMAR
PGDM 2ND SEM
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