Airtel digital TV, the DTH service from Bharti airtel and Sony India have come together to expand the Flat Panel TV market ahead of the sports season this year. Customers of Sony’s Bravia range of LCDs can take this opportunity to experience the magic of next generation MPEG4 DVBS 2 DTH technology on airtel digital TV. With sale of TV sets having a direct positive impact on the growth of the DTH category, this partnership aims to make a powerful impact in the marketplace this season, which starts with an action packed 90 day long high velocity international cricket action.
NARENDRA KUMAR NIRAJ
PGDM 2 ND SEM
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