FRANKLIN (NEW JERSEY): India "cannot rest on its past accomplishments" in the BPO industry since China and the Philippines are "threatening India's leadership position", says Rajiv Prasad who has been appointed deputy mayor at a US town.
He adds: "Many jobs are created in the US due to Indian companies investing in America."
Sixty-year-old Prasad, an alumnus of Hindu College, New Delhi, was appointed deputy mayor of Franklin Township, Somerset County, New Jersey, a month ago. Prasad is working as assistant vice president at Mahindra Satyam BPO Ltd for the Life Sciences markets.
He expressed his concern about India's position as the global leader in the BPO industry. "Although India pioneered the industry it cannot rest on its past accomplishments when China and the Philippines are gaining and threatening India's leadership position," Prasad told IANS in an interview.
The senior executive said the BPO industry in India needs to be innovative and evolve to the next level of Knowledge Process Outsourcing (KPO), provide high-end services, entire functions and complicated processes supported by professionals rather than the commodity call center services.
These KPO services will also generate higher revenues, without getting mired in commodity price wars and low profits, he added.
On the impact of the Indian BPOs in the US job market, he said: "It is hard to give precise figures, as the exact impact of the Indian BPOs on US jobs is unknown."
"It makes for great political rhetoric especially in a campaign year. Finding the least cost alternative is inherent in the US free economy since the 1960s.
"On the other hand, many jobs are created in the US due to Indian companies investing in America. The lower operating costs have also increased the availability of money for investment and growth in employment in the US," he said.
Talking about his new role, Prasad said as a deputy mayor he has to enact ordinances and pass resolutions. He said that the challenges of the office would have been similar in India in terms of campaign financing and fund raising. However, in the US one is expected to know a lot more about the issues before voting upon them.
On the opportunities for the Indian community in the state of New Jersey over the next couple of decades, he said that "the Indian community would have an opportunity to play a far more active role in local governance, on the merits of what they have to offer without changing their identity or religion to gain acceptance with the electorate".
NARENDRA KUMAR NIRAJ
PGDM 2ND SEM
IIMT
He adds: "Many jobs are created in the US due to Indian companies investing in America."
Sixty-year-old Prasad, an alumnus of Hindu College, New Delhi, was appointed deputy mayor of Franklin Township, Somerset County, New Jersey, a month ago. Prasad is working as assistant vice president at Mahindra Satyam BPO Ltd for the Life Sciences markets.
He expressed his concern about India's position as the global leader in the BPO industry. "Although India pioneered the industry it cannot rest on its past accomplishments when China and the Philippines are gaining and threatening India's leadership position," Prasad told IANS in an interview.
The senior executive said the BPO industry in India needs to be innovative and evolve to the next level of Knowledge Process Outsourcing (KPO), provide high-end services, entire functions and complicated processes supported by professionals rather than the commodity call center services.
These KPO services will also generate higher revenues, without getting mired in commodity price wars and low profits, he added.
On the impact of the Indian BPOs in the US job market, he said: "It is hard to give precise figures, as the exact impact of the Indian BPOs on US jobs is unknown."
"It makes for great political rhetoric especially in a campaign year. Finding the least cost alternative is inherent in the US free economy since the 1960s.
"On the other hand, many jobs are created in the US due to Indian companies investing in America. The lower operating costs have also increased the availability of money for investment and growth in employment in the US," he said.
Talking about his new role, Prasad said as a deputy mayor he has to enact ordinances and pass resolutions. He said that the challenges of the office would have been similar in India in terms of campaign financing and fund raising. However, in the US one is expected to know a lot more about the issues before voting upon them.
On the opportunities for the Indian community in the state of New Jersey over the next couple of decades, he said that "the Indian community would have an opportunity to play a far more active role in local governance, on the merits of what they have to offer without changing their identity or religion to gain acceptance with the electorate".
NARENDRA KUMAR NIRAJ
PGDM 2ND SEM
IIMT
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