The BBC has launched a beta version of an improved homepage which will surface a richer selection of its output on the web than ever before. From today, users of BBC Online will be able to access the work-in-progress BBC Homepage beta from a link on the current homepage.
Beyond reorganisation of content and clearer signposting, the hallmark of the redesign is a highly-visual "carousel" which will enable users to browse the BBC's breadth of content more easily. The redesigned page continues to make it easy for visitors to locate quickly the content they're looking for, whilst providing a more compelling opportunity to discover something new.
In January 2011, as part of the Delivering Quality First programme of change for BBC Online, the BBC announced plans to reshape the service around ten products, including the BBC Homepage.
The beta provides a first glimpse of core design principles that will underpin the reshaped BBC Online, which take into account changing user behaviours including the preference for "swiping" through content – increasingly intuitive given the rise of touch-screen smart phones and tablets.
It is envisaged that these principles will be reflected across the evolving products of BBC Online, and pave the way for a graphically-rich London 2012 Olympics digital offer.
BY-Ankit Kumar
Beyond reorganisation of content and clearer signposting, the hallmark of the redesign is a highly-visual "carousel" which will enable users to browse the BBC's breadth of content more easily. The redesigned page continues to make it easy for visitors to locate quickly the content they're looking for, whilst providing a more compelling opportunity to discover something new.
In January 2011, as part of the Delivering Quality First programme of change for BBC Online, the BBC announced plans to reshape the service around ten products, including the BBC Homepage.
The beta provides a first glimpse of core design principles that will underpin the reshaped BBC Online, which take into account changing user behaviours including the preference for "swiping" through content – increasingly intuitive given the rise of touch-screen smart phones and tablets.
It is envisaged that these principles will be reflected across the evolving products of BBC Online, and pave the way for a graphically-rich London 2012 Olympics digital offer.
BY-Ankit Kumar
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