Guinness World Records, the global authority on record-breaking, is announcing a complete overhaul of its digital presence and strategy aimed at enhancing the brand's engagement with global audiences. Key developments will be the complete redesign of its consumer website, www.guinnessworldrecords.com , and the launch of a dedicated online record-breaking platform. The new Guinness World Records site is being designed as 'the home of record breaking' and will unite live record-breaking, publishing, television, gaming and branded products. Digital agency (untitled) has been appointed to complete the redesign following a competitive three-way pitch. The agency will complete full redevelopment of the site's architecture and design, tailoring it to the experience of the 7-11 year old record breaking fan.
SANCHITA GUPTA
PGDM 3RD SEM
SANCHITA GUPTA
PGDM 3RD SEM
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