Wednesday, September 28, 2011

Cognizant buys retail consulting co in US

CHENNAI: Cognizant said that it has acquired Princeton , US-based Zaffera, a retail consulting firm. Terms of the transaction were not disclosed.

"The retail industry is facing intense economic and competitive pressures. This acquisition will strengthen our ability to help retailers address these challenges and seize new opportunities created by multichannel retailing ," said Francisco D'Souza , president and CEO, Cognizant. "Zaffera's expertise will enhance Cognizant's rapidly growing SAP retail practice."

With over 100 employees, Zaffera has a rich pool of highly experienced SAP retail consulting talent. To provide retailers with real-time visibility into what products are on their shelves, the rate at which they are selling, and who is buying them, Zaffera has developed a portfolio of SAP retail solutions in areas such as business analytics , retail planning, pointof-sale (POS) integration, and store operations. 



"As part of Cognizant, an SAP Global Services Partner , we can offer our retail clients greater scale, a broader range of services, and world-leading consulting and business process expertise to help them meet new market demands," said Jim McMurray, CEO, Zaffera . 

AKANKSHA ARORA
PGDM 3 SEM

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