NEWS: FedEx continues sponsorship of ATP
25 March 2014
The global shipping company will maintain international sponsorship for 17 tournaments across 13 countries, including the season-ending Barclays ATP World Tour Finals.
In 2013, the FedEx sponsored tournaments reached a dedicated TV audience of 485 million viewers, as well as two million spectators on-site.
FedEx and ATP have also collaborated to develop the FedEx ATP Performance Zone. This is a digital media product on ATPWorldTour.com, enabling fans and the media to compare the greatest players of the game across all eras and surfaces against their rivals.
Laurent Delanney, ATP commercial director, said: “FedEx has been a terrific sponsor of the ATP World Tour since 2010 and we’re delighted to continue our relationship. An association with an industry leader like FedEx reflects the strength and widespread appeal of our worldwide Tour. FedEx also provides valuable support to our organisation and our members in handling various logistical matters inherent to the global nature of our year-long Tour."
SUMIT KUMAR SINGH
PGDM 1ST YR
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