New Delhi: InMobi, one of the world's largest independent mobile ad network, revealed that the Indian mobile ad market grew by 1.5 Billion between October 2010 and January 2011. The finding is part of InMobi's January 2011 Mobile Insights Report-India Market, the largest monthly report of its kind. Smartphone impression growth of 44 percent helps drive market growth. Smartphones mobile ad share is now 14 percent of the Indian market representing over 1 Billion impressions monthly. 
Commenting on the study, James Lambert, VP Global Research and Marketing at InMobi, says: "2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally".
Indian mobile ad market grew by 27 percent gaining well over 1.5 Billion monthly impressions in just 90 days. Smartphone impressions grew by over 44 percent but now representing over one Billion monthly impressions. Advanced phones represent 6.3 Billion monthly impressions. With 15 percent growth in its impressions share Nokia continues to be the top operating system in India with 34.5 percent impression share. Android, iPhone and RIM now comprises of 1.3 percent of the total market. With a 0.3 percent of impression share the Apple iPhone is just now entering the market.
With 59 percent market share Nokia continues to be the top manufacturer in India, followed by Samsung with 24 percent impression share. These two competitors account for 83 percent of total impressions served in the Indian mobile market. Sony Ericsson, LG and Micromax followed by Nokia and Samsung on the top manufacturer's list. Comments Atul Satija, VP and Managing Director - Asia Pacific at InMobi: "The India mobile ad market continues to grow at a rapid pace. The sheer quantity of monthly impressions highlights the opportunity for advertisers to reach the masses via mobile media. Further, a 44 percent growth in Smartphone impressions and 3G networks rollouts indicate the future acceleration of media consumption in the region".
The Indian OS share in the market for the month of January 2011, Nokia OS had 34.5 percent, Symbian OS had 24.8 percent, and Android has only 0.7 percent while iPhone and RIM OS had 0.3 percent respectively.
Commenting on the study, James Lambert, VP Global Research and Marketing at InMobi, says: "2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally".
Indian mobile ad market grew by 27 percent gaining well over 1.5 Billion monthly impressions in just 90 days. Smartphone impressions grew by over 44 percent but now representing over one Billion monthly impressions. Advanced phones represent 6.3 Billion monthly impressions. With 15 percent growth in its impressions share Nokia continues to be the top operating system in India with 34.5 percent impression share. Android, iPhone and RIM now comprises of 1.3 percent of the total market. With a 0.3 percent of impression share the Apple iPhone is just now entering the market.
With 59 percent market share Nokia continues to be the top manufacturer in India, followed by Samsung with 24 percent impression share. These two competitors account for 83 percent of total impressions served in the Indian mobile market. Sony Ericsson, LG and Micromax followed by Nokia and Samsung on the top manufacturer's list. Comments Atul Satija, VP and Managing Director - Asia Pacific at InMobi: "The India mobile ad market continues to grow at a rapid pace. The sheer quantity of monthly impressions highlights the opportunity for advertisers to reach the masses via mobile media. Further, a 44 percent growth in Smartphone impressions and 3G networks rollouts indicate the future acceleration of media consumption in the region".
The Indian OS share in the market for the month of January 2011, Nokia OS had 34.5 percent, Symbian OS had 24.8 percent, and Android has only 0.7 percent while iPhone and RIM OS had 0.3 percent respectively.
DEEPAK KUMAR
PGDM
No comments:
Post a Comment