By Akanksha arora
Mobile marketing has long been forecasted as something like a holy grail in the world of business- it is prized yet beyond reach. Nowadays, there are numerous technologies that are considered mainstream making the ultimate goal of interacting with customers now within the reach of small and big businesses. According to studies, there is four times the number of mobile phones compared to computers and around twenty percent of American households can be reached through mobile only. The latest statistics also showed that there are around 130 billion SMS being sent every month. Individuals aged 18 to 29 claim that the most important gadget they own is their mobile phone.
Technologies are now ready to leap off an investor’s take in the market especially among many small business owners. Here are some of the top mobile marketing practices that every business owner should not dare to miss.
SMS marketing is beginning to go mainstream. SMS messaging is similar to email marketing except for the fact that you are collecting phone numbers. But not like email campaigns, you won’t need those fancy graphics and lengthy text. All you have is around 160 characters made into an engaging text message to captivate the hearts of your targeted audience. A recession weary public is on the search for discounts in mobile coupons and mobile apps because of their accessibility and convenience. Texting has also been proven to have better conversion rates compared to social media and email marketing campaigns.
Texting will be a fad among local media. Magazines and newspapers are quickly declining and it is only a matter of time when companies employ other marketing practices such as Mobile in their advertising campaigns. Money Mailer, a company which usually sent off mailed coupons is now featuring mobile coupons through their iPhone app.
Retailers are now moving beyond mobile advertising to improve the consumers’ shopping experience. The world’s giant retailers are now expected to include mobile marketing in their annual spending. Fast food companies such as Pizza Hut, Taco Bell, Chipotie and Subway have already launched their own mobile sites, texting programs and mobile apps for customers to order and pick up the menu they want.
Big companies will continue to engage through Mobile in their offerings. Every company should be on the hands of the people this year. Giant players have already launched mobile apps for local online directories.
The year 2010 is indeed a ‘breakout year’ for many small businesses when it comes to integrating mobile technologies. With the advent of smartphones, high speed internet connections, and low cost advertising has exploded the utilization of mobile web these days.
Mobile marketing has long been forecasted as something like a holy grail in the world of business- it is prized yet beyond reach. Nowadays, there are numerous technologies that are considered mainstream making the ultimate goal of interacting with customers now within the reach of small and big businesses. According to studies, there is four times the number of mobile phones compared to computers and around twenty percent of American households can be reached through mobile only. The latest statistics also showed that there are around 130 billion SMS being sent every month. Individuals aged 18 to 29 claim that the most important gadget they own is their mobile phone.
Technologies are now ready to leap off an investor’s take in the market especially among many small business owners. Here are some of the top mobile marketing practices that every business owner should not dare to miss.
SMS marketing is beginning to go mainstream. SMS messaging is similar to email marketing except for the fact that you are collecting phone numbers. But not like email campaigns, you won’t need those fancy graphics and lengthy text. All you have is around 160 characters made into an engaging text message to captivate the hearts of your targeted audience. A recession weary public is on the search for discounts in mobile coupons and mobile apps because of their accessibility and convenience. Texting has also been proven to have better conversion rates compared to social media and email marketing campaigns.
Texting will be a fad among local media. Magazines and newspapers are quickly declining and it is only a matter of time when companies employ other marketing practices such as Mobile in their advertising campaigns. Money Mailer, a company which usually sent off mailed coupons is now featuring mobile coupons through their iPhone app.
Retailers are now moving beyond mobile advertising to improve the consumers’ shopping experience. The world’s giant retailers are now expected to include mobile marketing in their annual spending. Fast food companies such as Pizza Hut, Taco Bell, Chipotie and Subway have already launched their own mobile sites, texting programs and mobile apps for customers to order and pick up the menu they want.
Big companies will continue to engage through Mobile in their offerings. Every company should be on the hands of the people this year. Giant players have already launched mobile apps for local online directories.
The year 2010 is indeed a ‘breakout year’ for many small businesses when it comes to integrating mobile technologies. With the advent of smartphones, high speed internet connections, and low cost advertising has exploded the utilization of mobile web these days.
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