Thursday, April 14, 2011

Private theatres latest rage among India's richie rich

MUMBAI: At Sachin Tendulkar's new home in Bandra, Mumbai, work is on at a furious pace. A 15 to 20-seater private theatre is part of the plan. By the time IPL-4 ends and before the Indian cricket team heads off for their West Indies tour, the master blaster could inaugurate the theatre with the other players.

All of them could sit together and catch the latest Bollywood film, possibly first day first show, in the comfort of Sachin's home. That should make the two movie buffs of the team, Virender Sehwag and Gautam Gambhir, very happy.

Sachin joins the privileged league of stars such as Shah Rukh Khan and Ajay Devgan and industrialists and politicians such as Harsh Goenka, Amit Burman and Chhagan Bhujbal who are said to have plush private theatres. All of them are part of an exclusive, by-invite Club X.

The cost of watching the latest flicks could range from Rs 50,000 to Rs 1 lakh, depending on how the 

producer wants to price it, says Sanjay Gaikwad, CEO and MD, Valuable Group, which runs Club X. The group also runs the digital cinema business UFO Moviez. 
ALEEM AHMAD
PGDM 2ND SEM

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