By Anima
The recent craze of consumer adoption to mobile Internet gadgets is phenomenal and mobile has indeed proven itself as a viable medium in marketing most brands. Despite the current privacy issues, fragmentation of most operating systems, and spamming, mobile advertising success stories these days have greatly revealed how consumers are more than willing to take part in seasonal and relevant advertising campaigns. Mobile marketing is still at its infancy age in Asia and the year 2010 is something that has not been projected as the mobile year in the region but marketers are holding on to their hopes on this part of the world.
The Mobile Application Slap
For many Asian countries, an unauthorized SMS advertising is still seen as a spam by most consumers. Major brands should pay attention to this statistics and should be careful enough on how they use the mobile platform in communicating with potential clients. There are also an increasing number of companies who track consumers who are maximizing their ad capabilities. This is indeed an alarming concern for most consumers since most individuals don’t want to be tracked with the use of his personal mobile devices. And of course, the app phenomenon which is becoming a very popular for social networking and gaming applications via mobile. But there are many reports on how efficient apps play an important role in company branding. Brands need to find mobile solutions where they can cultivate a stronger customer relationship. As modern day technology advances, people no longer want to be bombarded with erroneous information.
Today’s consumers want a change from the traditional short codes and SMS advertising. With the genesis of mobile explosion, short code marketing is something that has to be innovated. It has to be more simplified so consumers can just have a one step access to more personalized mobile experiences.
The key in mobile marketing is to make the process any for consumers to adopt and brands to deploy. Experts are suggesting that the best practice for mobile marketing is the short code with the best Internet attributes. If your firm can generate an offer being linked to a short code as it analyzes a person’s environment, then brands can come up with a delivery system that provides instant offers.
Access to mobile web is significantly changing the way consumers use their mobile phones. It is important for companies to avoid developing strategies for their brand. Incorporate mobile into your marketing strategy with a pulling mechanism that lets you interact with consumers and develop lasting relationships.
The recent craze of consumer adoption to mobile Internet gadgets is phenomenal and mobile has indeed proven itself as a viable medium in marketing most brands. Despite the current privacy issues, fragmentation of most operating systems, and spamming, mobile advertising success stories these days have greatly revealed how consumers are more than willing to take part in seasonal and relevant advertising campaigns. Mobile marketing is still at its infancy age in Asia and the year 2010 is something that has not been projected as the mobile year in the region but marketers are holding on to their hopes on this part of the world.
The Mobile Application Slap
For many Asian countries, an unauthorized SMS advertising is still seen as a spam by most consumers. Major brands should pay attention to this statistics and should be careful enough on how they use the mobile platform in communicating with potential clients. There are also an increasing number of companies who track consumers who are maximizing their ad capabilities. This is indeed an alarming concern for most consumers since most individuals don’t want to be tracked with the use of his personal mobile devices. And of course, the app phenomenon which is becoming a very popular for social networking and gaming applications via mobile. But there are many reports on how efficient apps play an important role in company branding. Brands need to find mobile solutions where they can cultivate a stronger customer relationship. As modern day technology advances, people no longer want to be bombarded with erroneous information.
Today’s consumers want a change from the traditional short codes and SMS advertising. With the genesis of mobile explosion, short code marketing is something that has to be innovated. It has to be more simplified so consumers can just have a one step access to more personalized mobile experiences.
The key in mobile marketing is to make the process any for consumers to adopt and brands to deploy. Experts are suggesting that the best practice for mobile marketing is the short code with the best Internet attributes. If your firm can generate an offer being linked to a short code as it analyzes a person’s environment, then brands can come up with a delivery system that provides instant offers.
Access to mobile web is significantly changing the way consumers use their mobile phones. It is important for companies to avoid developing strategies for their brand. Incorporate mobile into your marketing strategy with a pulling mechanism that lets you interact with consumers and develop lasting relationships.
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